As we head into the madness that is the shopping before Christmas, I thought I’d share some observations. Even if you have all your grocery shopping done for now, it might be worth considering for a ‘resolution’ for 2019.
How many of you check the ‘per kg’ weight on items? And it is not just the ‘kilo’ weight, often I have seen where the 6 pack is more costly than buying individual bottles!
I’ve had discussions with various friends recently, and it seems some do check and others don’t.
Well let me tell you you should. I recently was on my way to the check-out with my ‘special offer’ on dog food… when I realised I was paying close to 50% more than buying the regular stuff!
Here are two recent examples.
In one supermarket recently they had a 90 g packet of prosciutto at €2.49. Similarly they had the ‘Christmas’ party pack with 150 g….. and the cost of that was €4.99! So in other words you could buy 180g (in 2 packs) for €4.98!!!
This is the best one though from Aldi, and it features regularly in our local store.
You can buy a 1.5 lt bottle of Malbec for €16.99…. or, wait for it ….. you can buy a 75 cl bottle for €7.99…. exactly the same vintage, producer, etc.
Argentinian Malbec 1.5 lt
Argentinian Malbec 75 cl
Obviously they don’t think we read the labels…. and obviously some of us don’t!
My advice …. look twice at what is on offer, and have a wonderful Christmas.
A Year In Redwood 
As a young man, I worked in the grocery department of a large, all-in-one store. I know exactly what you are speaking to. In addition to prices not always being equal from size to size, we often created “specials” with fancy signs and such. The “specials” often cost more per measure than regularly priced items, but appealled to customers because they were “special” prices. And furthermore, almost all “speacials” were based on discounts we received from the wholesaler or distributor. Often we made more money because we were not bound to follow the distribution price guidelines for “specials.”
Your insight regarding pricing per unit is spot on, and all shoppers should be aware.
Merry Christmas,
Mike Kohr
Good post!
Thank you. It really does pay to read the ‘special offers’.