Posts Tagged ‘Lidl’

If you follow our Twitter or Facebook pages, you’ll have seen some obscure references to a ‘secret’ earlier in the summer.  Well here is the big reveal!

Earlier this year Lidl (a German supermarket) and RTE (our national TV station) launched Taste of Success.  They sent out the call across the country for budding entrepreneurs to come up with a product that would fit into the mix of products already available in Lidl stores.

There was a magnificent prize available – €100,000, which includes marketing support, product royalties, a cash prize and the chance to see your product featured and sold on the shelves of 141 Lidl stores across Ireland.

Without any hesitation Alfie decided to enter his free-range pork burger into the competition.  There were hundreds of entries, and Alfie’s pork burger was chosen to go through to the Munster finals.

Alfie travelled to Cork in June to be interviewed by the Munster Regional Mentor, Martin Shanahan of Fishy Fishy.  He was only given 24 hours notice of the interview, so there was no time to prep some burgers and bring them as requested to ‘taste’.  Despite not being able to bring a sample of his product to the interview Alfie got through to the next stage.

Two days later on a scorching hot day at the Cork Summer Fair, the 8 finalists from Munster cooked and presented their products to the professional judges – Paul Flynn, Lidl Ambassador and of The Tannery, Dungarvan

; and Martin Shanahan, Fishy Fishy, Kinsale.  Then it was time for a select group of the public to vote, and make their judgements as to which four products they thought were good enough to go through to the next round.

The tension while waiting for the announcement for the four finalists was palpable.  The products were diverse and interesting, and all finalists had put their heart and soul into the competition.

RTE Interview

RTE Interview

As this was all being filmed for a TV series there were many, many takes…. and lots and lots of hanging around.  A couple of minutes of TV takes a horrendous amount of time to film!

The good news for North Tipperary is that Alfie’s free-range pork burger was one of the four finalists to go through to the next round.

We had the TV crew here for a morning during the summer too…. filming Alfie in his ‘natural’ environment.  I was perfectly happy to be the behind the camera person/catering manager that day.

The show is aired on RTE1 at 8.30 pm on Tuesday evenings, so far we’ve had the Leinster and Connacht finals.  We’ve been amazed at how many people we’ve actually known who entered.  Tonight it is the turn of the Dublin’s finalists.   Alfie’s first show will be on Tuesday 11th November.  If you’re quick-eyed you might spot Alfie on the promotional advert.

Did he get through the next round?  Sure, that would spoil the surprise… you’ll just have to watch and see.

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I don’t often get to go off on a little mini-break to the city…. but last weekend I did. My brother had a spare ticket to the Ireland v Scotland match and offered it to me. I did not hesitate!!!

An early start on Sunday catching the 8.30 am bus from the cross-roads just a mile from the house. At €15 return trip to Dublin you can’t beat our local bus service. The brother picked me up from bus in Dublin, a quick lunch and off to Aviva.  And the sun shone!

I will always refer to it as Lansdowne Road :)

I will always refer to it as Lansdowne Road 🙂

The match was slow to start, but when the lads got into their stride it was a good match.

As luck would have it I’d also received an invitation to the launch of the new ‘Italiamo’ range from Lidl on Monday.  Living in the country it is very seldom I get to attend any of these launches so I accepted this one!

My friend, Mary, met me and we headed to 25 Fitzwilliam Place.  The first thing that struck us was the beautiful entry way to the venue, and once inside the door, the elegance of the place is immediately obvious.

We just loved the way the tulips were displayed in bowls around the house.  Isn’t it an excellent idea…. tulips tend to be so ‘floppy’ in a vase.


Upstairs we met Claire and the rest of the charming team from Lidl Ireland who made us most welcome.

I was sorry I hadn’t brought my camera…. but here are some photos taken with my phone.

Food Display

The Rustic Bread and the Coppa totally delicious


This Buffalo Mozzarella was delicious

We tasted almost everything!!!  We didn’t venture for the desserts, but everything else was tried and tested.  Our verdict…. while the olives, focaccia and pestos were very nice.  And there was such a huge range to choose from.  We finally decided that we absolutely loved the Coppa, the Rustic Bread, the sundried tomatoes, the Buffalo Mozzarella and the prosciutto… they were voted our absolute favourites.

The Italiamo range will be available in Lidl stores nationwide from 24th February…. make sure to go check them out.

All in all I nice break in the city.

Disclosure:  I was invited to attend the launch of the Italiamo range but was not paid to do so, nor was I requested or paid to write the above post. The views expressed are my own.

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