Regular readers here will know that here at Oldfarm use what social media tools we can to promote our pork business.
We have the website, the facebook page, and in fact two twitter accounts. I’ve set up a YouTube channel – which I need to build on. I’ve set up Pinterest and Instagram accounts which I am still grappling with, more from the point of view of finding the time to keep all balls in the air!
Without these tools I don’t know how we would promote Oldfarm Pork…. we don’t have a marketing budget! I have written and spoken before about how we use these tools.
However, yesterday, wearing a different hat to pig farming, I was asked to look at other small businesses in the Midlands and their web presence.
The results, to me anyway, were staggering!
27 companies looked at….. ranging from 1 person to 10/12 employees.
- 10 had no website, or web presence, of any description
- 8 didn’t even have an email address
- 8 had a Facebook page
- 5 had a Twitter account
- None were using YouTube or Pinterest
- Only 4 were using website, facebook and twitter
Now is it me, or is this amazing in 2012 for small businesses not to be using free tools to promote their business?